Impulse Cosmetics’ Once Upon A Time Collection

21 May

For my birthday back in April, I got a rather large gift certificate to etsy. My general rule for gift cards is “splurge on things you wouldn’t get with your own money” and a full collection from a company I don’t usually buy from usually definitely falls under that. I only own two shadows from Impulse and I really like them so, past ethical issues* from the company aside, I decided to jump on their Once Upon A Time themed collection. Mostly because it’s insanely, over-the-top girlie.


I rarely have trouble ordering from indies but this purchase was a pain in the ass. I ordered during a 15% off sale (or 20%, I honestly don’t remember) but the code didn’t go through–something I didn’t notice until after I placed my order. So I contacted the owner, asking if it could be applied retroactively. Note that this is something I’ve dealt with before and other owners have had no issue with it. But this time, I got a big fat no. So I asked if my order could be cancelled instead, so I could re-order with the coupon. Then I waited, for a very long time. On the last day of the sale, I finally got an order cancellation. But gift card balances can take 48 hours to go back to your account. UGH.

Thankfully it got put back in my account on time, but one of the full-sized shadows I ordered was not in stock AND the clamshell samples were out of stock (only baggies). Well, beggars can’t be choosers, and after the drama I still really wanted all the pinks and purples here.


Glass Mountain is a sheer, soft and glittery pink-purple

Wish Upon A Star is a super-pale baby blue loaded with gold sparkles

Drawbridge Dreams is a deep purple with a golden aqua shift

Damsel is an almost matte hot pink with gold interference. It’s my favorite from the whole collection!


The Huntsman is a milk chocolate brown with a very unique gold-green shift

Gallant Prince is a sky blue that swatches almost matte. I originally ordered this in full-size but it was out of stock the second time around and was switched for Wish Upon A Star

Rags to Riches is a rich, pigmented pale gold with hints of a lilac shift

Sugarplum is a paler, cooler version of Drawbridge Dreams with a more metallic finish

Magic Beanstalk is a hunter green with blue glitter. Color-wise it feels out of place but thematically it works


From bottom to top: Wish Upon A Star, Gallant Prince, Glass Mountain, Sugarplum, Drawbridge Dreams, Damsel, Rags to Riches, The Huntsman, Beanstalk. Swatches are done with a wet brush on bare skin, one swipe each.


I took a deliberately out of focus shot to capture the shift in Huntsman: it’s SO gorgeous! I’m really torn about this collection because the shadows are absolutely beautiful. Some of them are very unique (Wish Upon A Star, Damsel, Huntsmen and Beanstalk in particular) but even the more “common” mixes like Drawbridge Dreams and Rags to Riches swatch like a dream and are crazy-pigmented. There’s also the downside of not knowing if this is really the full collection: the whole thing is never in stock at the same time, but I’ve never seen more than these 9 so I’m just assuming this is it… though 10 would make more sense. Plus, the customer service is lacking.

But were these worth it, with all the bumps in the road? Hell yes. Not only are they gorgeous, but I feel like it’s a really cohesive collection. All of the shadows work together very well, with Beanstalk being the lone outlier (though it looks fantastic with Huntsman and Rags to Riches).

[*Past ethical issues from Impulse involve briefly stealing photos from other companies, though they did take them down once called out (still super shady). I can overlook this if it is a color I absolutely need, but be aware if this is something you care passionately about!]

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