Review: theBalm’s How ‘Bout Them Apples?

26 Mar


I have a confession to make: I am a blush addict. I own more blush than I will ever be able to get through in… well, probably my entire life. One day I will take pictures of the whole stash, it’s very embarrassing. And my extra weakness? Blush palettes! They’re pretty uncommon, so whenever one is released I have to snatch it up immediately (except for NARS palettes, because they always have Orgasm and I own that already god NARS get it together).


So, of course, I just had to have theBlam’s new blush palette. I even got a sample of it in my March Birchbox, look at how tiny and cute it is! And because of BB points and my 9 month coupon, this baby cost me a whopping $7. Dear Birchbox, marry me. I love you.


While I don’t need my makeup to have awesome packaging I certainly appreciate it, and this palette has probably the best design ever. There’s a pinup girl on the cover and a little pug. It’s so cute.


How ‘Bout Them Apples? has six cream blush shades. Okay, at this point I should mention that it’s a blush or lipstick palette but I hate multipurpose makeup. It is usually only good for one thing, plus the makeup germaphobe in me does not like the idea of sticking my fingers in a pan that goes on my cheeks and lips. And anyway, blush and lipstick should look very different: one sheer, one bold. So the same item should not work for both. And, realistically, this palette doesn’t: I find the lip coverage lacking. But I didn’t buy this as a lip product so it’s hardly the end of the world.


The tins for each color are HUGE. And since you only need a dab of each for an effective blush look, I expect this to last me roughly until the apocalypse.


The front has a cute girl, but the inside has hunky guys which is totally hilarious. I giggle like a six year old every time I flip it open. Especially because I imagine them having the names of the shade. Oh wow, Candy, lookin’ good. Caramel, your abs are so hot today!


Marginally less terrible swatches! At this rate, they’ll be great by 2015. The colors are, from bottom to top: Cider, Cobbler, Pie, Crisp, Candy, and Caramel. This is one swipe with a finger, so the color does go on rather heavily: it’s a bit too slick for lip application that lasts, though, and the formula is clearly meant to be sheered out.

I found Cobbler and Candy to be very similar (which is odd, because they look quite different in the pan), but other than that there is a good bit of variety here. Pinks, reds, soft tan. Caramel is VERY dark on my skin so I’m not exactly sure what I will use that shade for: contouring, perhaps?


All of them have a satin finish except for my favorite shade, Crisp. Pink with a bold gold sparkle, it’s reminiscent of NARS’ Orgasm but less of a glitterbomb. Basically, it’s true love.

If you like cream blush you should probably buy this right now. At its retail price of $32 you are paying $5.33 a color even at full price, and theBalm is one of those brands that is perpetually on sale at Hautelook and Amazon. If you don’t like blush, we can’t be friends! Just kidding. But really, who doesn’t like blush? It’s the cat’s pajamas.

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